Chervee is leading Vetter’s Asia Pacific sales team with diverse culture and educational background, she is experienced in building new business and identifying new area for business expansion, leading a cross-border team on developing and implementing the “Go-To market strategy” and commercialization strategy, managing multicultural team by adapting working style, team integration, communication for the local market needs. Experienced in managing business key accounts and setup sales offices and operations in Singapore (2014), Japan (2015), Korea (2017) and China (2020). 

19 years’ sales, business development, marketing, and product management experience in top-tier Pharmaceutical & Commercial Manufacturing of drug products and in-vitro diagnosis (IVD) products. Deep understanding and commercial experience in pharmaceutical, contract manufacturing arena, including a broad range of cGMP manufacturing processes and development services. 

Experienced in negotiating complex commercial contracts with different stakeholders within the global team. Dealing with legally binding agreements with the complexity of competing priorities such as financial targets, liability concept, support capabilities, commercial terms, and delivery schedule 

Experienced in developing strategic commercial pricing & cost optimization for small scale manufacturing, premium pricing model for small to large scale Pharma/biotech companies; identifying cost savings, operational improvement strategy caters for different business segment and market. 

Global Management Certified by INSEAD Business School on ASIAN International Executive Program, Leading for Results and Leading across Borders and Cultures programs. Experienced in building and led a team of 12 from scratch, of multi languages and cultures background to achieving above targets for APAC year on year since 2014